Nokia + Yahoo, the latest mobile gadgets-digital mapping technology partnership

Nokia Corporation has signed an agreement with Yahoo Incorporated in providing the mapping and navigation services. It has been clearly observed that Yahoo begins to lose the competition with Google in the field of navigation service providing. The typical situation also happens to Nokia which is disturbed by the presence of Apple’s iPhone and RIM’s Blackberry.

On a certain publication released recently, it is said that Yahoo will also provide email and instant messenger services along with all its features in the Nokia’s mobile phones products. Yahoo’s Chief Executive Officer (CEO), Carol Bartz, mentioned that partnership programs have now been a vital part of Yahoo. “You can say that it is just like Yahoo’s DNA”, he said. He may speak of the truth, last year , for example, Yahoo signed a partnership agreement and contract on web searching service as an effort to reduce Google’s domination on that feature on the web.

Yahoo and Nokia did not ever mention the financial details of the agreement contract. Yet, they both say that the contract will give mutual benefit to them as much as they can. The services and features will support both brands in the market.

Yahoo’s navigation and mapping service will be marked “powered by Ovi”, which is Nokia’s software and service brand, the same thing with Ovi Mail and Ovi Chat Mail.

Full Story »
Page 7 of 7« First...«34567